Etsy vs eBay: which keeps you more?
Same sale, both fee schedules — see which marketplace leaves you more profit.
| Metric | eBay | Etsy |
|---|---|---|
| Sale price | $100.00 | $100.00 |
| Platform fees | $15.36 | $10.90 |
| Ad fees | $0.00 | $0.00 |
| Net payout | $94.64 | $99.10 |
| Item cost | $40.00 | $40.00 |
| Shipping cost | $8.00 | $8.00 |
| Total cost | $48.00 | $48.00 |
| Profit | $46.64 | $51.10 |
| Margin | 46.64% | 51.1% |
| ROI | 97.17% | 106.46% |
| Break-even | $46.02 | $43.54 |
| Target-margin price | $59.88 | $55.89 |
Best profit: Etsy — You keep $4.46 more than eBay
Estimate based on published fee schedules; not financial advice.
How the calculation works
- Both calculators run on the same sale inputs, so the only difference is each platform’s fee schedule.
- eBay charges a category final value fee plus a per-order fee; Etsy charges a 6.5% transaction fee, a $0.20 listing fee and payment processing.
- The verdict shows which platform yields more profit for your exact inputs and by how much.
eBay final value fee rates
| Category | Standard rate | Store rate |
|---|---|---|
| Most categories |
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| Books, Movies & TV, Music |
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| Coins & Paper Money (except Bullion) |
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| Bullion |
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| Trading Cards, CCG & Comics |
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| Women's Bags & Handbags |
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| Jewelry (except Watches) |
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| Watches, Parts & Accessories |
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| Athletic Shoes (Sneakers) |
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| Guitars & Basses |
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| Heavy Equipment, Printing Presses, Food Trucks |
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| NFT categories |
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| Cameras & Photo (most) |
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| Cell Phones & Smartphones |
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| Computers, Tablets & Networking (most) |
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| Laptops, Desktops, Tablets & Core Components |
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| Consumer Electronics (most) |
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| Video Game Consoles |
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| Stamps |
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| Musical Instruments & Gear (most) |
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| eBay Motors Parts & Accessories |
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- Per-order fee: $0.30 on orders of $10.00 or less; $0.40 above.
- Top Rated Plus: 10% off the variable final value fee.
- International sales: 1.65% of the total.
- Transaction fee: 6.5% of price + shipping + gift wrap.
- Listing fee: $0.20 per item.
- Payment processing: 3% + $0.25 per order.
- Offsite Ads: 15% (12% for shops with $10,000.00+ trailing sales), capped at $100.00 per order.
Worked example (fixed inputs)
Worked example: a $100.00 sale with $10.00 shipping and real costs on both platforms.
| Metric | eBay | Etsy |
|---|---|---|
| Sale price | $100.00 | $100.00 |
| Platform fees | $15.36 | $10.90 |
| Ad fees | $0.00 | $0.00 |
| Net payout | $94.64 | $99.10 |
| Item cost | $40.00 | $40.00 |
| Shipping cost | $8.00 | $8.00 |
| Total cost | $48.00 | $48.00 |
| Profit | $46.64 | $51.10 |
| Margin | 46.64% | 51.1% |
| ROI | 97.17% | 106.46% |
| Break-even | $46.02 | $43.54 |
| Target-margin price | $59.88 | $55.89 |
Best profit: Etsy — You keep $4.46 more than eBay
Estimate based on published fee schedules; not financial advice.
Official sources
- eBay Selling fees
- eBay Store selling fees
- eBay Seller standards policy (Top Rated Plus discount)
- eBay Marketing Program Terms (Promoted Listings General fee basis)
- eBay Promoted Listings: General campaign strategy
- eBay Promoted Listings: Priority campaign strategy
- Etsy Fees & Payments Policy
- Etsy: What are the Fees and Taxes for Selling on Etsy?
- Etsy: What are Payment Processing Fees for Selling on Etsy?
Fee data last verified: 2026-09-18