Etsy Offsite Ads Calculator
Offsite Ads only applies to attributed orders — see what it costs at each rate.
- Gross sale
- $100.00
- Transaction fee 6.5% of price + shipping + gift wrap $6.50
- Listing fee $0.20 per item $0.20
- Payment processing 3% + $0.25 per order $3.25
- Offsite Ads fee 15% of order total (capped at $100.00) $15.00
- Total fees
- $24.95
- Net payout
- $75.05
- Item cost
- $0.00
- Shipping cost
- $0.00
- Other costs
- $0.00
- True profit
- $75.05
- Margin
- 75.05%
- Return on cost (ROI)
- —
- Break-even price
- $0.60
- Price for target margin
- $0.80
How the calculation works
- Attributed orders pay 15% of the order total (item price + shipping + gift wrap, excluding US sales tax).
- Shops with $10,000.00+ in sales over the prior 365 days pay 12% instead.
- The fee is capped at $100.00 per order — on large orders the cap, not the rate, is what you pay.
Etsy fee summary
- Transaction fee: 6.5% of price + shipping + gift wrap.
- Listing fee: $0.20 per item.
- Payment processing: 3% + $0.25 per order.
- Offsite Ads: 15% (12% for shops with $10,000.00+ trailing sales), capped at $100.00 per order.
Offsite Ads: three scenarios (worked example)
| Scenario | Offsite Ads fee | Total fees | Net payout |
|---|---|---|---|
| Not attributed | $0.00 | $9.95 | $90.05 |
| Attributed — 15% | $15.00 | $24.95 | $75.05 |
| Attributed — 12% (high-volume shop) | $12.00 | $21.95 | $78.05 |
Worked example (fixed inputs)
Worked example: a $100.00 attributed order at the standard rate.
- Gross sale
- $100.00
- Transaction fee 6.5% of price + shipping + gift wrap $6.50
- Listing fee $0.20 per item $0.20
- Payment processing 3% + $0.25 per order $3.25
- Offsite Ads fee 15% of order total (capped at $100.00) $15.00
- Total fees
- $24.95
- Net payout
- $75.05
- Item cost
- $0.00
- Shipping cost
- $0.00
- Other costs
- $0.00
- True profit
- $75.05
- Margin
- 75.05%
- Return on cost (ROI)
- —
- Break-even price
- $0.60
- Price for target margin
- $0.80
Worked example: an $800.00 order — the $100.00 cap applies.
- Gross sale
- $800.00
- Transaction fee 6.5% of price + shipping + gift wrap $52.00
- Listing fee $0.20 per item $0.20
- Payment processing 3% + $0.25 per order $24.25
- Offsite Ads fee 15% of order total (capped at $100.00) $100.00
- Total fees
- $176.45
- Net payout
- $623.55
- Item cost
- $0.00
- Shipping cost
- $0.00
- Other costs
- $0.00
- True profit
- $623.55
- Margin
- 77.94%
- Return on cost (ROI)
- —
- Break-even price
- $0.60
- Price for target margin
- $0.80
Official sources
- Etsy Fees & Payments Policy
- Etsy: What are the Fees and Taxes for Selling on Etsy?
- Etsy: What are Payment Processing Fees for Selling on Etsy?
Fee data last verified: 2026-09-18
Frequently asked questions
Can I opt out of Offsite Ads?
Shops under the $10,000.00 trailing-sales threshold can opt out of Offsite Ads; shops above it are required to participate for attributed orders.
What counts toward the Offsite Ads fee base?
The order total: item price plus shipping plus gift wrap, excluding US sales tax. The fee is then capped per order.