eBay Profit Calculator

See what you actually keep on each eBay sale after fees and your own costs.

Sale price

Item cost

Buyer-paid shipping

Your shipping cost

eBay category

Store tier

Promoted Listings ad rate %

More options

Quantity

Sales tax %

Packaging / other costs

Target margin %

International sale Top Rated Plus

Seller performance level

Gross sale: $110.00

Final value fee Most categories (standard rate) $14.96
Per-order fee $0.40

Total fees: $15.36

Net payout: $94.64
Item cost: $40.00
Shipping cost: $8.00

Other costs: $0.00
True profit: $46.64
Margin: 46.64%
Return on cost (ROI): 97.17%
Break-even price: $46.02
Price for target margin: $59.88

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How the calculation works

Net payout is the gross sale (item price plus buyer-paid shipping) minus all eBay fees. Sales tax collected is pass-through and never counts as revenue.
Profit subtracts your costs — item cost, your shipping cost, and packaging or other costs — from the net payout.
Margin is profit divided by the item price. ROI (return on cost) is profit divided by your total costs.
Break-even price is the lowest price at which profit reaches zero, found by searching the real fee function cent by cent. The target-margin price is the lowest price hitting your chosen margin.

eBay final value fee rates

Category	Standard rate	Store rate
Most categories	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	12.7% on the first $2,500.00 2.35% on the portion above $2,500.00
Books, Movies & TV, Music	15.3% on the first $7,500.00 2.35% on the portion above $7,500.00	15.3% on the first $2,500.00 2.35% on the portion above $2,500.00
Coins & Paper Money (except Bullion)	13.25% on the first $7,500.00 2.35% on the portion above $7,500.00	9% on the first $4,000.00 2.35% on the portion above $4,000.00
Bullion	13.6% when the total is $7,500.00 or less 7% when the total is over $7,500.00	7.5% when the total is $1,500.00 or less 5% when the total is over $1,500.00 and $10,000.00 or less 4.5% when the total is over $10,000.00
Trading Cards, CCG & Comics	13.25% on the first $7,500.00 2.35% on the portion above $7,500.00	12.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Women's Bags & Handbags	15% when the total is $2,000.00 or less 9% when the total is over $2,000.00	13% when the total is $2,000.00 or less 7% when the total is over $2,000.00
Jewelry (except Watches)	15% when the total is $5,000.00 or less 9% when the total is over $5,000.00	13% when the total is $5,000.00 or less 7% when the total is over $5,000.00
Watches, Parts & Accessories	15% on the first $1,000.00 6.5% on the portion from $1,000.00 to $7,500.00 3% on the portion above $7,500.00	12.5% on the first $1,000.00 4% on the portion from $1,000.00 to $5,000.00 3% on the portion above $5,000.00
Athletic Shoes (Sneakers)	13.6% when the total is under $150.00 8% when the total is $150.00 or more (per-order fee waived)	12.7% when the total is under $150.00 7% when the total is $150.00 or more (per-order fee waived)
Guitars & Basses	6.7% on the first $7,500.00 2.35% on the portion above $7,500.00	6.7% on the first $2,500.00 2.35% on the portion above $2,500.00
Heavy Equipment, Printing Presses, Food Trucks	3% on the first $15,000.00 0.5% on the portion above $15,000.00	2.5% on the first $15,000.00 0.5% on the portion above $15,000.00
NFT categories	5% of the total amount of the sale	5% of the total amount of the sale
Cameras & Photo (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Cell Phones & Smartphones	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Computers, Tablets & Networking (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Laptops, Desktops, Tablets & Core Components	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	7.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Consumer Electronics (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Video Game Consoles	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	7.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Stamps	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.7% on the first $2,500.00 2.35% on the portion above $2,500.00
Musical Instruments & Gear (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	10.35% on the first $2,500.00 2.35% on the portion above $2,500.00
eBay Motors Parts & Accessories	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	11.5% on the first $1,000.00 2.35% on the portion above $1,000.00

Per-order fee: $0.30 on orders of $10.00 or less; $0.40 above.
Top Rated Plus: 10% off the variable final value fee.
International sales: 1.65% of the total.

Worked example (fixed inputs)

Worked example: a $100.00 item with $10.00 buyer-paid shipping, $40.00 item cost and $8.00 shipping cost.

Gross sale: $110.00

Final value fee Most categories (standard rate) $14.96
Per-order fee $0.40

Total fees: $15.36

Net payout: $94.64
Item cost: $40.00
Shipping cost: $8.00

Other costs: $0.00
True profit: $46.64
Margin: 46.64%
Return on cost (ROI): 97.17%
Break-even price: $46.02
Price for target margin: $59.88

Official sources

Fee data last verified: 2026-09-18

Frequently asked questions

What is the difference between margin and ROI?

Margin measures profit as a share of the sale price; ROI measures profit as a share of what you spent (item cost, shipping cost and other costs). A sale can have a healthy margin but poor ROI if your costs are high.

Why is my break-even price not a round number?

Break-even is solved to the exact cent using the real fee schedule, including per-order fees and tier boundaries, so it usually lands on an odd cent value.