When is an eBay Store worth it?

The exact sales volume where each Store tier starts paying for itself, computed from your listings, prices and category.

Active listings / month

Completed sales / month

Average selling price

When each upgrade pays off

Upgrade	Pays off from … sales/month	Meaning
Starter Store vs No Store	—	Never at this listing volume — no per-sale saving
Basic Store vs No Store	12	12 sales/month
Basic Store vs Starter Store	6	6 sales/month
Premium Store vs Basic Store	—	Never at this listing volume — no per-sale saving
Anchor Store vs Premium Store	—	Never at this listing volume — no per-sale saving

Monthly cost by Store tier

Tier	Subscription	Insertion fees	Final value fees	Total monthly eBay cost	vs No Store
No Store current	$0.00	$17.50	$700.00	$717.50	—
Starter Store	$7.95	$15.00	$700.00	$722.95	+$5.45
Basic Store cheapest	$27.95	$0.00	$655.00	$682.95	-$34.55
Premium Store	$74.95	$0.00	$655.00	$729.95	+$12.45
Anchor Store	$349.95	$0.00	$655.00	$1,004.95	+$287.45
Enterprise Store	$2,999.95 yearly plan only	$0.00	$655.00	$3,654.95	+$2,937.45

Allowance and savings detail per tier

Tier	Free-listing allowance	Used	Remaining	Allowance savings vs No Store	FVF savings vs No Store	Fees per sale
No Store	250	250	0	$0.00	$0.00	$14.00
Starter Store	250	250	0	$2.50	$0.00	$14.00
Basic Store	1,000	300	700	$17.50	$45.00	$13.10
Premium Store	10,000	300	9,700	$17.50	$45.00	$13.10
Anchor Store	25,000	300	24,700	$17.50	$45.00	$13.10
Enterprise Store	100,000	300	99,700	$17.50	$45.00	$13.10

How the calculation works

A Store subscription can pay for itself through lower final value fees: in the most common categories the store rate is 12.7% instead of 13.6% — every sale contributes a fixed saving toward the subscription.
Free-listing allowances matter too: sellers without a Store get 250 zero-insertion-fee listings, Basic gets 1,000 and Premium 10,000 — beyond the allowance each listing costs $0.35 with no Store, $0.25 at Basic and $0.10 at Premium.
Category changes the answer: the store-rate saving is much larger in Laptops, Desktops, Tablets & Core Components (13.6% standard vs 7.35% store) than in Most categories — and in select categories Basic+ also gets an extra fixed-price allowance.
The break-even number is the exact monthly sales count where the higher tier first costs no more overall, at your current listing count.

eBay final value fee rates

Category	Standard rate	Store rate
Most categories	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	12.7% on the first $2,500.00 2.35% on the portion above $2,500.00
Books, Movies & TV, Music	15.3% on the first $7,500.00 2.35% on the portion above $7,500.00	15.3% on the first $2,500.00 2.35% on the portion above $2,500.00
Coins & Paper Money (except Bullion)	13.25% on the first $7,500.00 2.35% on the portion above $7,500.00	9% on the first $4,000.00 2.35% on the portion above $4,000.00
Bullion	13.6% when the total is $7,500.00 or less 7% when the total is over $7,500.00	7.5% when the total is $1,500.00 or less 5% when the total is over $1,500.00 and $10,000.00 or less 4.5% when the total is over $10,000.00
Trading Cards, CCG & Comics	13.25% on the first $7,500.00 2.35% on the portion above $7,500.00	12.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Women's Bags & Handbags	15% when the total is $2,000.00 or less 9% when the total is over $2,000.00	13% when the total is $2,000.00 or less 7% when the total is over $2,000.00
Jewelry (except Watches)	15% when the total is $5,000.00 or less 9% when the total is over $5,000.00	13% when the total is $5,000.00 or less 7% when the total is over $5,000.00
Watches, Parts & Accessories	15% on the first $1,000.00 6.5% on the portion from $1,000.00 to $7,500.00 3% on the portion above $7,500.00	12.5% on the first $1,000.00 4% on the portion from $1,000.00 to $5,000.00 3% on the portion above $5,000.00
Athletic Shoes (Sneakers)	13.6% when the total is under $150.00 8% when the total is $150.00 or more (per-order fee waived)	12.7% when the total is under $150.00 7% when the total is $150.00 or more (per-order fee waived)
Guitars & Basses	6.7% on the first $7,500.00 2.35% on the portion above $7,500.00	6.7% on the first $2,500.00 2.35% on the portion above $2,500.00
Heavy Equipment, Printing Presses, Food Trucks	3% on the first $15,000.00 0.5% on the portion above $15,000.00	2.5% on the first $15,000.00 0.5% on the portion above $15,000.00
NFT categories	5% of the total amount of the sale	5% of the total amount of the sale
Cameras & Photo (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Cell Phones & Smartphones	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Computers, Tablets & Networking (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Laptops, Desktops, Tablets & Core Components	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	7.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Consumer Electronics (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Video Game Consoles	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	7.35% on the first $2,500.00 2.35% on the portion above $2,500.00
Stamps	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	9.7% on the first $2,500.00 2.35% on the portion above $2,500.00
Musical Instruments & Gear (most)	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	10.35% on the first $2,500.00 2.35% on the portion above $2,500.00
eBay Motors Parts & Accessories	13.6% on the first $7,500.00 2.35% on the portion above $7,500.00	11.5% on the first $1,000.00 2.35% on the portion above $1,000.00

Per-order fee: $0.30 on orders of $10.00 or less; $0.40 above.
Top Rated Plus: 10% off the variable final value fee.
International sales: 1.65% of the total.

Official sources

Fee data last verified: 2026-09-18

Frequently asked questions